Logo and Trophy

Logo and Trophy Design Concept



The overall design and creative concept of the logo of the LUI Che Woo Prize is based on the ancient Chinese cosmological concept of “Round Sky, Square Earth”. The concept is from Zhou Bi Suan Jing, an ancient masterpiece of mathematics and astronomy in Chinese history. Ancient Chinese believed that the sky was round and the Earth was square, and the combination of these two creates the world that we live in. It is the oldest cosmology in the Chinese culture and this concept symbolises the harmonious lifestyle that Chinese people are pursuing – “The philosophy of square and round”.

The philosophy of “square and round” is from Daode Jing. “Square” symbolises the way a person handles issues in life – holding on to one’s own principles, having integrity, and a sense of justice. “Round” symbolises the way a person treats others - being generous, considerate, and having the flexibility to accept differences. The great wisdom of life is to combine “square” and “round”, and the intelligence of living lies in achieving harmony and balance between the two.

The Chinese calligraphy in the logo of the LUI Che Woo Prize is written by Dr Lui Che-woo, further illustrating Dr Lui’s emphasis on the Prize. The Buddhist Pine, characterised by longevity, elegance and resistance to cold weather, in the logo symbolises sustainability, virtue and vitality, which corresponds well with the three objectives of the LUI Che Woo Prize: Sustainable development of the world, Betterment of the welfare of mankind and Promotion of positive life attitude and enhancement of positive energy.


The trophy reflects the concept of “Round Sky, Square Earth” not only in its physical design, but even more importantly by echoing the philosophy of the founder, Dr Lui Che-woo. Dr Lui is generous, earnest and sticks to his own principles, fully exemplifying the “philosophy of square and round”. At the front of the trophy is the amiable and kind smiling face of Dr Lui, expressing his joy and gratification over the launch of “LUI Che Woo Prize”, as if sowing a seed of benevolence in the world. The back of it is the Buddhist Pine (Podocarpus macrophyllus) embedded in the Prize logo. The Buddhist Pine is a symbol of longevity, virtue and vitality that corresponds to the objectives and vision of the LUI Che Woo Prize – to create a harmonious world with positive energy.